Tuesday 16th April 2024
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url shortener google
When URL shorteners first burst onto the digital scene, many people thought that using them would negatively impact their SEO. But the truth is, if you use them responsibly (and we’ll show you how), they can actually have a positive impact on your search engine rankings. Essentially, a URL shortener works by taking your long, complicated web address and turning it into a shorter link that will then redirect to the original website.

Many url shorteners also come with additional features like tracking metrics. These provide valuable insights about who is clicking on your links, where they’re coming from, and when. Combined with UTM parameters, they can help you fine-tune your campaigns and optimize your social media strategy.

The Best URL Shortener for You
There are dozens of url shorteners out there, each with their own benefits and drawbacks. Some are free, while others require a monthly subscription or have certain limitations. Most are reliable and fast, but some offer advanced features that will benefit your brand or business.

Bitly, for example, is the market leader when it comes to URL shorteners, and offers one of the most reliable services on the internet. They’re also known for their trackability and click analytics, which is ideal for large online businesses that need to manage a lot of links. Other top choices include T.LY, Rebrandly, and TinyURL. Save time managing your social media with Hootsuite, the all-in-one social media management tool. url shortener google

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