Tuesday 16th April 2024
Durbar Marg, Kathmandu

Shell jewelry is a timeless style, used by many cultures for centuries. Whether on South Africa’s beaches, or on the shores of New Zealand, it’s a symbol of respect and hospitality. It’s also a sign of good luck, and often worn as a talisman to keep you safe on your journey.

Puka is the Hawaiian word for “hole,” and refers to the rounded, beach-worn apex of a cone shell fragment. Authentic puka shells can be found naturally on the beaches of Hawaii, though their popularity spiked in the ’70s when celebrities like Elizabeth Taylor and David Cassidy (of Partridge Family fame) wore them as statement pieces. Authentic puka shells are now very rare, making them an especially sought-after item.

As the shell trend gained momentum, retailers including Free People and Urban Outfitters began carrying them. But it was Prada’s fall-winter 2017 runway show that really put them on the map, with models wearing strands of puka shells mixed with Southwestern-inspired silver. The look conjured twilight walks on the beach and kids playing dress-up in boxes overflowing with fabrics and trinkets.

This bracelet is crafted from hand-picked, genuine Puka Shells from the beach of Kauai, Hawaii. The shell clasp works like a button, and is designed to be water-friendly, so you can wear it while surfing, swimming, or just walking along the shore. Wear this bracelet as a reminder to spend time outdoors, celebrate nature and the beauty of our oceans. Puka shell bracelet

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