Saturday 15th June 2024
Durbar Marg, Kathmandu

A label is a piece of paper or plastic attached to a product, usually containing information about that product. It may also be a mark or tag used to identify something, such as a container of liquid or an envelope.

In marketing, labels are designed to promote brand identity and attract consumers by using a combination of colors, fonts, and designs that communicate the company’s values and personality. They can also serve as regulatory documents, conveying required information such as the origin and manufacturer of a packaged food product or warnings for hazardous products. Recent technological advances have allowed the inclusion of digital elements on labels, such as QR codes that provide additional product information or augmented reality experiences when scanned by a smartphone.

Labels are often made of a paper or a film-based facestock, with the former being the most common and best suited for use with most printing technologies. They are available in a variety of sizes and materials, with different options providing specific characteristics such as durability, moisture resistance, or temperature resistance.

In warehouses, labels are frequently used as aisle markers to help employees quickly and accurately find items in a shelf layout. Labels can also be found on boxes, bags, and other containers used to store products or shipping supplies. The proper labeling of products and supplies can significantly improve efficiency, reduce damage from improper storage and handling, and help increase inventory turnover. Creating high-quality, well-designed product labels is essential to achieve these goals.

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